What should a brandname do when a shopper abandons their cart but the brand still wants the sale? The best thing is to send the buyer an email with a discount needed for the VIP in the cart. The second most effective thing should be to send an email without a price cut. That raises the question showing how flexible do you want to be about your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key approach questions. So often it is tempting to do what you have to do to discover the next sale but typically that comes at the expense of future growth....Go Website
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